Everyone has Claude. Almost nobody has a sharp brief.

Two artifacts. One sharper operator.

The Brief Guide · PDF

Every tool and prompt we used to ship Soda.

A short walkthrough of the real Soda project — every tool we reached for, every prompt that actually worked, in the order we used them.

The Decision Maker · Skill

A senior strategist that walks you through it.

Drop it into Claude. It becomes a senior strategist that walks you through the brief PDF step by step.

Five steps from idea to a live site.

The PDF walks you through all five. Step one is where most builds get stuck — the Decision Maker skill collapses it from a weekend of wandering into a single conversation.

  1. 01
    Decision Makeryou’re here
  2. 02
    Brief & Copy
  3. 03
    Design Spec
  4. 04
    Build
  5. 05
    Deploy
Want to skip the slow part of step one?

Speed up briefing with the Decision Maker skill.